Directory Submission And Article Submission Link Building Strategy

If you have a website then you are certainly concerned with its rankings in search engines because you want to increase traffic to your website to increase revenues. Fortunately, with article submission services and directory submission you can increase the visibility of your website as well as its ranking in the search engines because you will be gaining one way links and visibility. Consider the following benefits of article submission and directory submission so you, too, can enjoy a high ranking from the popular search engines.

Article Submission

The benefit form article submission is not as much from the information in the article, but from the links embedded in the article that increase your rankings with the search engine. Search engines work on a variety of levels, one of them including the amount of links on the Internet pointing back to your website. As a result, the more links you have the higher you are ranked. So, part of your search engine optimization strategy should be to use article submission services. You simply write or buy an article and have links to your site and different pages in your site embedded in the article. Then, the article is submitted to various article directories and spread across the Internet as well. The more links you have the higher your search rankings and a great way to get a lot of links is to use article submission services. Remember, once your article is submitted with the embedded links to your site it is more than likely to stay on the Internet forever and you will have one way permanent links to your site that are always helping you in the search engine rankings.

Directory Submission

If you are interested in your website truly performing the best in search engine rankings then you will concern yourself with directory submission. There are thousands of different directories out there, some that apply to your website, and others that do not. By focusing on directory submission in the directories that are related to your site you will certainly increase your rankings. Of course, each directory has categories as well so it does take some research and effort to get your website submitted to all the directories in the right categories that really benefit your site. But, once you do you have a permanent listing of your website in the directory that will direct your target audience to your site day in and day out. Remember, however, that just any directory submission is not going to get you the traffic you want. You need to focus on submitting to directories that relate to your website in order to have your website directory submission in the location where your target audience is.

Directory Submission and Article Submission – Permanent Links

When you rely solely on other websites to host your link in order for you to host their, you are risking that other webmasters simply chose to remove your link and with it your Search Engine rankings go down. However, when you use article submission and directory submission in order to build links to your site and make your website more visible to your target audience you are basically receiving permanent links and advertisement for your site. The benefit of this is that with a little effort you can get your articles submitted and your website listed with the directories and then just sit back and enjoy the permanent links and higher search engine rankings you receive.

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Not All Website Links Are Created Equal

If you’ve read anything in the internet marketing arena while trying to promote your website, you’ve no doubt come across the advice that you need to get links to your website in order for it to do well in the search engines. I’m not here to tell you otherwise, only to point out that when someone gives you advice on getting links, don’t assume that any and all links are helpful or desirable. You need to learn to go after links that will give you the best results for the least amount of effort.

Years ago, in the early days of the internet, it was not uncommon for internet ‘gurus’ to council people to place links on FFA lists in order to get traffic. Besides these FFA lists, webmasters were encouraged to get links from classified ads, webrings, link farms and all manner of beasts like these. These links didn’t help the average user find useful information faster. In fact, if anything it made it more difficult for people to find what they were looking for.

Years ago search engines were simple by todays standards. Back then you could often achieve top ranking for a particular keyword by simply repeating these keywords over and over again. Early search engines assumed that the more often a keyword was mentioned, the more likely the page was relevant to the topic. This, of course, was not true and search engine companies eventually wisened up to this tactic.

Getting a mass of links from websites that are not relevant to the topic of your website produces little return. It does produce some return on some search engines but very little for the two biggest ones, Google and Yahoo, with Google being the most sophisticated of the two engines. Based on information from a Google patent application released a while back, experts surmise that Google will track a number of factors when determining how to rate the value and authority of the link pointing to your site.

Some of these factors include the topic of the website linking to you. If it is about deer hunting and your website is selling access to a website builder, the link won’t count as highly as if it came from another website promoting a website builder or a web hosting company, web hosting directory, etc…

Number of links on a page is also important especially when factoring in Google pagerank. When another website places a link to your page, it will transfer more pagerank to your website the fewer the links on their website. Depending on how much pagerank the other website has, your link may tansfer little or no pagerank back to your website if there are too many links on the page.

Placement of the link on the page is another factor to consider. Advanced search engines like Google are now trying to discount links that are obviously advertisements or paid linking. To this end, links under partner sections, on links pages, on ‘partner’ pages are being discounted.

So what kind of links should you get? The best kind of links are keyword rich, contextual links within the body of the web page. Links that are relevant to the context of the page are going to get more attention that links that are clearly off topic. Including your targeted keyword between the html anchor tag is also a good idea.

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