Some other Keyword Research Tools

One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.

Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam.

Overture's http://inventory.overture.com/d/searchinventory/suggestion/  keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn't tell you how many websites are targeting each keyword phrase. For example if you type ‘Computer’, the Overture search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at Overture.Com. Similarly 'computer game' was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month.

Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include,

• Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.
• Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
• Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.
• More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.

Guidebeam http://www.guidebeam.com/  is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam's estimation of how relevant that phrase is.

These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.

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Getting Started With Videoblogging And Get Traffic Fast

Videoblogging is the following era of posting thoughts and items over the web. Everyone thinks about textblogging. Right away they utilize features for a superior method for outflow. This manifestation of correspondence may involve a considerable measure of assets, however it is all worth the trouble. Assuming that pictures say a thousand words, videoblogging surpasses that far and away.

A videoblog entails bigger disk spaces on sites, a quicker server, and an entire new set of programs to help it. Videoblogs might be nourished through RSS. This is technological innovation of syndicating your site to different RSS aggregators.

Videoblogging works with individuals on the web communicating and expressing their selves. Presently in the event that you put this on a business prospective, you are sure to realize a considerable measure of profits. Consider it an influential instrument in making, demonstrating to your prospective clients your line of items and or your services. It's much the same as showcasing a business commercial for nothing. Also assuming that you videoblog through RSS, then most likely you are getting your target market.

Individuals like to see what they are going to purchase. Some might want to see confirmation and make certain that they are getting their cash's worth before racking their dimes on it. Every one of us know the impact of a thirty second TV commercial. The impact of videoblogging is like that. You exhibit your item, individuals watch it. In the event that they like it, they purchase it. Assuming that you exhibit it sufficiently, they'll purchase the item regardless of the possibility that they don't require it.

Presently on the web, things are basically static, not at all like in TV in which all are moving. Assuming that you post something that is motion like, it might probably get peoples attention. Just imagine your item parading in all its royalty through videoblog. You'll get telephone call requests without a moment's hesitation.

Assuming that your business is simply beginning up, you can make a videoblog right at your home. All you need is your web Polaroid camera, microphone, video program, and lights. As long as you know how to utilize your camera, then you can make a videoblog.

Put resources into a great web camera. The higher its resolution, the better the output. What's more you jump at the chance to present your products in the ideal way so get the best one available. Make a short story, or simply catch your merchandise in one go. Simply determine you are getting the best profile for each. Get those imagination juices streaming.

Lights are paramount in a video production. Determine you light up actually the region you are going to use to make videoblog. The brighter the location, the crispier the pictures will be. You can additionally utilize lighting effects to make your presentation more appealing.

If you should need sounds for your videoblog, you require an amplifier and a microphone. Record you voice as a voice over for advertising the item and its profit to buyers. Sounds are as paramount as video on a videoblog. It is wise to make your sound impact-full as the video.

Your video editing software program could be any system. You require this to finish your work. You can include sounds, erase some terrible edges, or embed some still pictures in there as well. A few programs are easy to use and could be utilized even with zero learning on video editing. Indeed straightforward video editing programs ought to do the magic. choose your background precisely as well. The light influences the presentation so determine that the background and the light supplements one another.

Videoblogging is an extraordinary tool yet it additionally has it downside. It may reduce the speed of your system so others may stay away from it. Download time might additionally be lengthy particularly if client is still on a dial- up internet connection.

Yet don't let those stop you. Let videoblogging be an elective for you, however it is best to still keep the content and pictures show in your presentation to accommodate all prospective viewers of your website.

These days, the more imaginative and creative you are in showing your item to the market, the more you are prone to succeed. Videoblogging offers an intuitive method for selling. You get the participation of your clients. You ingrain in them the preference of your products. Also on occasion, those are sufficient to make a deal.

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Google’s Upcoming Algorithm Change: “Overly-Optimized Sites”

This past week at SXSW, Google’s Matt Cutts talked about an upcoming “over-optimization” algorithm launch aimed at those who abuse search engine optimization. Rob Snell transcribed the session, which included these comments from Matt (I’ve updated this article to include fuller comments from the transcript):

“The idea is basically to try and level the playing ground a little bit. So all those people who have sort of been doing, for lack of a better word, “over optimization” or “overly” doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level.

So that’s the sort of thing where we try to make the Google Bot smarter, we try to make our relevance more adaptive so that people don’t do SEO—we handle that—and then we also start to look at the people who sort of abuse it, whether they throw too many keywords on the page, or whatever they exchange way too many links, or whatever they are doing to sort of go beyond what a normal person would expect in a particular area. So that is something where we continue to pay attention and we continue to work on it, and it is an active area where we’ve got several engineers on my team working on that right now…”

 [And later after talking about the positives of SEO] “Absolutely there are some people who take it too far. What we’re mindful of is when someone says, “We’re White Hat. We continue to do the right thing, and we see the Black Hats who are over optimizing or going too far, and they seem to be doing too well.” So we’ve been working on changes to try to make sure that if you are a White Hat or if you’ve been doing very little SEO that you are going to not be affected by this change. But if you’ve been going way far beyond the pale, then that’s the sort of thing where your site might not rank as highly as it did before.”

A lot of people have asked me what this means for those who include search engine optimization as part of their marketing mix. Some are worried that Google will begin to penalize sites that have implemented search engine optimization techniques. My thoughts? I think that some site owners should worry. But whether or not you should depends on what you mean by search engine optimization.

AS I’ve talked about and written about over and over (notably in my book and most recently in my article about Clay Johnson‘s talk about SEO killing America), SEO means lots of different things to lots of different people. When I talk and write about SEO and when we work with clients here at Nine By Blue, I mean:

Using search data to better understand your audience and solve their problems (by creating compelling, high-quality content about relevant topics to your business)Understanding how search engine crawl and index sites and ensuring that your site’s technical infrastructure can be comprehensively crawled and indexed

But the definition of SEO is a continuum. Some of it is clearly spam. But there’s a gray area of SEO that’s not exactly spam, but it’s really not those two bullets above either.

For instance, I’ll look at a page and see a bunch of keyword-rich links in the footer. “Does anyone click on those?” I might ask. “Nah, those are just there for search engines”. I go to conferences and hear people debating keyword density percentages, how many times a keyword should be repeated in a title tag, how to get links that “appear” natural. At some point, search engine optimization goes beyond making sure pages are as useful as possible for the target audience and that the site is crawlable and becomes a game of guess the algorithms.

Anyone who’s read or heard me before knows that I’m not an advocate for algorithm chasing. Historically, I’ve had this view because I don’t find it productive. Algorithms change hundreds of times a year. Signals differ for individual queries. The goal is always to extract all of the data on the web and show the very best page for searchers. So why not just invest time in making sure all of your content is extractable and are in fact the very best pages?

Now, there’s another reason to follow this strategy.

The type of algorithm changes Matt talked about in this SXSW session remind me a bit of how Google described the Panda algorithm. Panda wasn’t about spam. It was about separating high-quality, useful pages from pages that were just a collection of words about a particular topic. This seems similar, like yet another way of discerning that. At one point in the session, Matt said:

“We’re always trying to best approximate if a user lands on a page, are they going to be really, really happy instead of really, really annoyed? And if it’s the sort of thing where they land on a page and they are going to be annoyed, then that is the sort of thing that we’ll take action on.”

Matt talked about finding ways to surface smaller sites that may be poorly optimized, if, in fact, those sites have the very best content. This is not anything new from Google. They’ve always had a goal to rank the very best content, regardless of how well optimized or not it may be. And I think that’s the key. If a page is the very best result for a searcher, Google wants to rank it even if the site owner has never heard of title tags. And Google wants to rank it if the site owner has crafted the very best title tag possible. The importance there is that it’s the very best result.

Matt talked about this later:

“We tell people over and over again, “Make a compelling site. Make a site that’s useful. Make a site that’s interesting. Make a site that’s relevant to people’s interests… all of the changes we make, over 500 a year, are designed to try to approximate if a user lands on that page, just how happy are they going to be with what they get? So if you keep that in mind, then you should be in good shape no matter what.”

He also mentioned making Googlebot smarter, which is more an evolution of what they’ve been working on for years: being able to extract content from JavaScript, AJAX, Flash, images, forms… We’ve seen this in the last year with smarter handling of paginated content, for instance. (I wrote about the pagination tags Google supports here, but my post was based on a Google video and blog post where Maile Ohye mentions that if you don’t implement the tags, Google will use patterns from your site to try and create paginated clusters for you.)

Another thing to keep in mind about how Matt described this upcoming change is that he wasn’t speaking at a search conference. The audience was at least in part non-SEOs. He introduced himself as the person in charge of catching those who try to cheat Google. He was talking to people who (based especially on the question that triggered Matt’s  comments) were coming from the perspective of thinking of the type of SEO that’s really about reverse engineering algorithms.

Matt first talked about the benefits of SEO. He said to think of SEO like a coach who helps to present yourself better. He said that Google wants to level the playing field so that all content has a chance to compete equally. And when he talked about the kinds of techniques that this algorithm would look for he said they were looking for abuse: too many keywords, too many link exchanges. He contrasted what the algorithm was looking to flag to “great content”.

In particular, Matt said the following in support of SEO:

“The way that I often think about SEO is that it’s like a coach. It’s someone who helps you figure out how to present yourself better. In an ideal world, though, you wouldn’t have to think about presenting yourself and whether search engines can crawl your website. Because they’d just be so good that they can figure out how to call through the Flash, how to crawl through the forums, how to crawl through the JavaScript, how to crawl through whatever it is…

A lot of people seem to think that Google hates SEO. That’s definitely not the case…

 We even made a video about this. If you do a search for webmaster videos, we’ve made something like 400 videos. And we made one specifically to say Google does not hate SEO, because SEO can often be very helpful. It can make a site more crawlable. It can make a site more accessible. It can think about the words that users are going to type whenever they come to a search engine and make sure that those words are on the page, which just makes the site more user-friendly.

So the same sorts of things you do to optimize your return on investment and how well something spreads virally or socially is the exact same sort of stuff that often works well from a search engine perspective. So there is a ton of stuff that is fantastic to do as an SEO, it just makes your content more crawlable and more accessible.“

This isn’t the oft-heralded death of SEO. But it may be the first nail in the coffin of those who go beyond SEO and lose track of creating the best possible content for their audiences.

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