by Aaron Smithin Search Engines / SE Optimization (submitted 2013-12-19)
There was a time when advertising stopped at the television. The only way to spread the word was either to physically spread the word, run an ad in the Sunday Times and next month's edition of Elle, or resort to television ads, which could be hit or miss. Those days are a blurred part of the past; today, the internet is the centre and focus of promotion and marketing. With a computer becoming as common as a microwave, people of every age have access to the internet and (more or less) know how to use it. That automatically drove the web up the list to become the primary method of marketing and promotion, and naturally, businesses based on marketing and promotion experienced a shift in focus from print ads to online ones. This opened up new chapters of marketing to optimize and maximize its efficiency.
The first sites to become more popular were search engines - especially Google. The nature of searching on Google and other search engines was and continues to be based on the same model - enter the search and see relevant results. Marketing agencies capitalized on this and used what is now called Search Engine Optimization (SEO). The earlier, or higher up, in the results page that a specific website is shown, the more likely it is to be clicked on, and the more traffic that site will generate. More traffic directly translates to more revenue! By considering how search engines work, the actual search terms, and other specifics, SEO can drastically improve a business' online presence.
Similarly, PPC (Pay Per Click) advertising is also search engine related. In essence, advertisers pay a site to publish their ads and pay the publisher when the ad is clicked. Advertisers bid on keywords and phrases relevant to their target market, or hosting sites charge a fixed price per click. The price paid to display these ads when related search terms are entered is generally drastically offset by the amount of traffic that these ads are capable of generating.
One assumes that the results from these marketing methods would be difficult to track. To the contrary, the most common and effective method of doing so is by generating a conversion rate report, or a statistics report that shows the number of visitors that are converted to customers - hence the name conversion rate report.
The bottom line is that promotion has changed over the years. In order to promote your business online, it is necessary to go beneath the surface and make use of methods such as SEO and PPC. That's something that most businesses can't handle on their own, without spreading their time very thin. This is where Executive Web Club comes in.
About the Author
Hope this article sheds some light on promoting businesses online. To know more about online marketing and search engine optimization techniques click on the link below. http://www.executivewebclub.com
Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author's information and copyright must be included.
Aaron Smith
There was a time when advertising stopped at the television. The only way to spread the word was either to physically spread the word, run an ad in the Sunday Times and next month's edition of Elle, or resort to television ads, which could be hit or miss. Those days are a blurred part of the past; today, the internet is the centre and focus of promotion and marketing. With a computer becoming as common as a microwave, people of every age have access to the internet and (more or less) know how to use it. That automatically drove the web up the list to become the primary method of marketing and promotion, and naturally, businesses based on marketing and promotion experienced a shift in focus from print ads to online ones. This opened up new chapters of marketing to optimize and maximize its efficiency.
The first sites to become more popular were search engines - especially Google. The nature of searching on Google and other search engines was and continues to be based on the same model - enter the search and see relevant results. Marketing agencies capitalized on this and used what is now called Search Engine Optimization (SEO). The earlier, or higher up, in the results page that a specific website is shown, the more likely it is to be clicked on, and the more traffic that site will generate. More traffic directly translates to more revenue! By considering how search engines work, the actual search terms, and other specifics, SEO can drastically improve a business' online presence.
Similarly, PPC (Pay Per Click) advertising is also search engine related. In essence, advertisers pay a site to publish their ads and pay the publisher when the ad is clicked. Advertisers bid on keywords and phrases relevant to their target market, or hosting sites charge a fixed price per click. The price paid to display these ads when related search terms are entered is generally drastically offset by the amount of traffic that these ads are capable of generating.
One assumes that the results from these marketing methods would be difficult to track. To the contrary, the most common and effective method of doing so is by generating a conversion rate report, or a statistics report that shows the number of visitors that are converted to customers - hence the name conversion rate report.
The bottom line is that promotion has changed over the years. In order to promote your business online, it is necessary to go beneath the surface and make use of methods such as SEO and PPC. That's something that most businesses can't handle on their own, without spreading their time very thin. This is where Executive Web Club comes in.
About the Author
Hope this article sheds some light on promoting businesses online. To know more about online marketing and search engine optimization techniques click on the link below. http://www.executivewebclub.com
Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author's information and copyright must be included.
Aaron Smith
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