Monday, 28 April 2014
Submitting articles to article directories is often a tedious process that involves author registration, proper formatting, and familiarity with the editorial guidelines set by each publisher. There are now hundreds of article directories that cater to both the general and niche markets. Because of the desire of authors to get their articles published on as many places as possible and the sheer number of article directories on the web, some authors have turned to automated submission software and third-party submission services to hasten the submission process.
The use of third-party submission agents presents an ethical problem. While some article directories don’t care how articles are submitted to them, as long as the articles meet their editorial guidelines, many rely on authors as a major source of traffic to their sites. They want you, the author, to browse their sites, read their submission guidelines, and become a regular visitor to their sites in return for distributing your article.
Any article directory that cares about the quality of articles they publish will spend some time to review each submitted article before publishing it. As an article publisher myself, I can attest to the work involved in reviewing, reformatting, and correcting minor errors of every article submitted to me. Since I get hundreds of submissions every day, I am forced to reject any articles that appear as if they’ve been submitted by a third party or through an automated submission process.
It’s not exactly rocket science to distinguish between an article submitted by hand and one submitted through an automated process. The software-submitted article may be improperly formatted, suggesting that the submitter never bothered to read the submission guidelines before submitting their article. It may be missing a required field, or it may be submitted to the wrong category. Different article sites stipulate different guidelines and requirements for what they accept. It’s not possible for an automated submitter to take into account all of these differences to allow you to submit to several hundred directories with a few clicks of the mouse button.
Many article publishers do not even allow manual submissions by third-party submission services. A common telltale sign that an article has been submitted through a third-party service is when a single author account is used to submit multiple articles with different resource boxes. Submissions from multiple author accounts from a single IP address are another indication of third-party submission.
Any software program that promises to “do 99% of the work for you” does nothing more than spamming your article all over the web. Some of these spam machines even post a link along with your article back to the submission software. This is a sure-fire way to get your article rejected and even get you banned from some directories.
Ideally, authors should submit their articles by hand. Meanwhile, there is an understandable need for a way to quickly submit to a great number of sites. An acceptable compromise between laborious manual submission and a completely automated process is a semi-manual tool that allows you to browse article sites as well as quickly submit articles to them. Article Submitter is an inexpensive semi-manual submitter that stores your article, personal information, and resource box as you visit each article site. When you’re ready to submit your article, the software auto-fills the submission forms for you, eliminating the need for tedious copying and pasting. The whole process is very much like manual submission, only a lot faster.
Tuesday, 15 April 2014
The positive effect and return on investment that good SEO can provide is no secret. Millions of businesses have been able to achieve amazing success thanks to well-timed and executed SEO marketing campaigns. Digital marketing continues to give commercial internet users the opportunity to connect with billions of daily users. And as the technology develops, the tools available to us all for marketing and promotion are becoming ever more powerful.
Looking at it from a partial point of view, internet marketing is done for revenue generation. And yes, increase in sales revenue is generally the final result, and the most tangible outcome obtained from a successful marketing online. However, good SEO campaigns can help us to achieve so much more than sales.
This article looks at the benefits of SEO by suggesting specific ways to improve your own SEO campaigns so they deliver better, measurable results.
Keywords
Keywords are essential devices used to make sure the search bots notice our content. Choosing the right keyword phrases will have a direct influence on how successfully your website climbs up the rankings. The right keywords are those that are most often used by your target demographic to find the products and services you are selling. Good keywords help you to build brand recognition and the right combination will align you with your competition and your target audience. Remember that over-stuffing of keywords is never a good idea, and can result in your website/business being penalised by the search engine.The measurable results here are hits to your website, visits to your website, unique page visits, bounce rate, visit duration, and your ranking on search engines.
Back-links
Back-links continue to be a prickly subject in some quarters. Google's recent updates are making it much harder for the spammers who once flooded the internet with badly written spam disguised as article marketing. And rightly so! As a consequence, many people believe the age of the article is dead. We disagree. There is still much to be gained from sharing news articles, PR, blogs, and content. However, there is no doubt that sharing well written content, which contains back-links to your website, is one of the most powerful SEO tactics.
Avoid automated back-links or link generators, these will back fire and bring your ranking down, or you could be removed from search engines altogether. Don't forget to add the right keywords and authorship to all your articles with back-links. The measurable results are click-through rates, click-through figures, hits to your website, visits to your website, unique page visits, bounce rate, visit duration, and your ranking on search engines.
Be your brand
Your brand identity is far more than your logo, and the colours you choose on your website. It represents every facet of your business and how you present all these aspects to your customers. Every part of your content and SEO activity should reflect your brand. This gives your company a 'voice' and a 'personality' that will be memorable to users and make an impact on them. Think about strong brands that have succeed online and look at how they incorporate their brand image in every part of their content and communications. Spend time developing your own unique style, personality, and traits. These will all work together to become your business brand. Once you have this, it will directly influence all the content you create and all your SEO marketing activities too. Measurable results for a strong brand will be click-through rates, click-through figures, hits to your website, visits to your website, unique page visits, bounce rate, visit duration, and your ranking on search engines. In addition you will see measurable results from enquiries, and sales.
Check your own SEO tactics now, have a look at your own metrics and start planning how you can make improvements
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