Friday, 28 February 2014
Some website owners feel that it is enough to merely have a presence online. If you have paid for the hosting and construction of a website, surely it is worth finishing and marketing your project properly. It will only take a tiny amount of effort to achieve astounding returns and results.
There is always of scope for improvement, no matter what you are selling or who your business caters to. While some people may consider SEO to be a waste of their valuable time and resources, they are wrong, as this way of thinking could not be further away from the truth.
Search Engine Optimization is essential. Unless your business is completely unique, your site can get buried in the sheer number of websites who happen to be targeting exactly the same markets as you are. A targeted SEO online marketing strategy can really help you stand out from the rest of the crowd.
Your website was designed with generating income and/or business awareness, preferably generating traffic from those who are looking for exactly whatever it is you are offering. This is the traffic that is driven by the search engines.
The results from search engines such as Bing, Yahoo and Google are returned using complex algorithms which are constantly changing. Websites are first indexed by a bot or a spider which 'crawls' through all of the contents of the site, determining its domain or page authority and searching for information. A site list is then created and a link is made, from those sites to a timely search phrase. This is determined by what the bots and spiders "see" as being the most useful content to the searcher. They are searching information that is highly targeted, which is why good SEO is so very important.
For instance, the strength of a site depends largely on its incoming link structure. Every link's rank is determined by its authority, so you appear more authoritative if you have a lot of links. If you are looking to achieve a larger impact, strong links are key, so you ought to start to be selective and look for sites that are high up on the page rankings. Page rank however, is but one mere metric in determining the strength of a site.
It is important to maintain relevance in order to source links from businesses or people from your surrounding area, from within your industry, or at least those who share something in common. These will also be considered a source of respect by web-savvy users and search engines.
Another factor that can have a profound effect on people's perception of the authority of your website, are the domains your links are coming from. If you receive a link or a trackback from a site with a.edu or a.gov domain, this will have a far greater influence than a large number of equivalent low PR links.
How about your content? Your page copy is really vital, but so is your meta content too. Affording attention to the finer details can have a massive impact on how the search engines perceive your website. You should strive to compile a unique block of content for each web page within your site. It doesn't have to be too long. Page copy should generally be approximately 200 to 500 words, yet less content should still be OK if you genuinely can't find the time to write more than this. It is simply important that any content offers useful and relevant information to the market you are targeting.
Yet another way to improve the relevance of your site, is to ensure your content is well written, as this will ensure that the search engine spiders have a clear idea of what words or phrases you are targeting. It is vital to ensure that each page is keywords optimized. Include your keywords in your text 2 or 3 times; including as your page title and inside the H1 heading tag also.
There are also other factors to take into consideration, such as:
• how fast your site loads
• your website's internal link structure
• the other things that you should be providing for the benefit of your potential customers.
Search engines are drawn to user friendly websites, so by optimizing your website for Bing, Yahoo and Google, you are also optimizing your website for potential customers in the form of your human visitors.
Building a website is only the beginning of a web design process, so please ensure you complete the task to your best ability and make sure it is optimized for search engines and visitors. Employing the above-mentioned points will hopefully ensure you have a continuous, steady stream of highly targeted traffic driving to your new website.
Nuvo Creative is Brisbane's web design company that guarantees improvement in your business' website productivity. Since 1985 Web Design Brisbane has been dedicated to providing world class graphic design, marketing and affordable web design services with our professional and committed staff.
Your Google Places listing can be one of the most powerful web marketing tools available, second only to your website. If you aren't using Google Places to market your business on the web, then you are seriously missing out on a fantastic (and FREE) resource!
However, it's not enough to just have a listing. You also want your Places page to appear as high on search engine results lists as possible. For that to happen, you must be meticulous with your page's search engine optimization (SEO).
Fortunately, you don't have to be an Internet marketing genius to optimize your Places page. Here are five easy ways to keep your Google Places listing SEO optimized:
Follow the rules! As you probably already know, Google is well known for taking serious measures to weed out things like spam, irrelevant content, and erroneous websites when determining its rankings. Google Places is no exception. When you create your Google Places listing, make sure you read up on Google's content guidelines before you publish anything! Breaking any of these rules means Google won't take your page seriously when ranking it and might not even let you play at all.Third-party business directories. Make sure you also list your business in other free online business directories, including Bing, Yelp, and Yahoo. You can also link your business directory listings to your Google Places listing to improve your page's SEO.Categories. Google Places allows you to choose multiple categories for your listing. However, it is advisable that you are picky about which categories you choose, for the sake of not appearing spammy to search engine spiders. Instead, choose a couple of strong, concise categories for your business and stick to those.Keywords. You have the opportunity to dramatically boost your listing's SEO by including strong, key-word rich content in your business description. Make sure you do plenty of keyword research to find good, relevant keywords that have a strong web presence and that speak to your target audience. Also, don't make the mistake of stuffing your content with superfluous keywords. When it comes to search engine rankings, your content should flow naturally and smoothly, and should ALWAYS make sense.Your Places page images and videos. You should upload as many images and videos to your Google Places listing as possible. Also, remember that search engine spiders cannot read images; therefore, you must tag your images with appropriate keyword phrases if you want them to count toward your search engine ranking. Don't forget, TAG, TAG, TAG!!Darrin is a top-producing business professional with 20+ years' success in global finance, using financial expertise in delivering effective solutions. Currently in the consulting space, Darrin works with many companies/entrepreneurs, both online and offline, in developing custom tailored strategies aimed at generating exceptional results.
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